cement their hold of the Strip.īut single owners like Gaughan, whose family roots in Las Vegas go back to the early 1950s, are also disappearing as consolidation again grips the gaming industry. Once as common a feature of Strip casinos as lounge acts, free parking and blackjack with such favorable odds have been phased out as corporations like MGM Resorts International and Caesars Entertainment Corp. “If my father knew, he would say I am wasting my money,” Gaughan said in his office inside the 2,163-room casino seven miles from the Strip. Gaughan, one of few remaining “old-school” (as industry followers call him) Las Vegas casino operators, has bought billboard space along Interstate 15 to let those arriving from California know his casino has free parking and 3:2 blackjack.
South Point owner Michael Gaughan says his late father, Las Vegas casino pioneer Jackie Gaughan, would be baffled by his marketing strategy. Duane Prokopīullfighter Eulalio “Zotoluco” Lopez fighting 480kgs Conquistador during Don Bull Productions presents Bullfighting, no blood at South Point hotel-casino, Monday, September 14, 2009. Bullfighter Eulalio 'Zotoluco' Lopez fights the 480kgs bull named Conquistador during the Don Bull Productions bloodless Bullfighting event at South Point hotel-casino, Monday, September 14, 2009, in Las Vegas.
